Celebrity Trademarks: when fame meets legal strategy!
- Research Desk
- Jul 17
- 1 min read
Ever wondered which celebrities legally protect their personal brand? We're talking names, catchphrases, and iconic nicknames!
While Amitabh Bachchan has protected his voice and signature, here's a mindblower: Shah Rukh Khan has registered his name across numerous classes - from computer software (Class 9) to leather goods (Classes 18, 25, 28)! Alia Bhatt has done the same in fashion and leather goods. These stars aren't just playing it safe; they're playing it smart!
The Captain Cool Buzz
MS Dhoni's trademark application for "Captain Cool" has been "accepted and advertised" by the Trade Marks Registry. But hold your horses - this doesn't mean game over!
Here's the real deal: "Accepted and Advertised" is like reaching the halfway mark in cricket.
It means:
✅ Initial Approval: Registry found it compliant
✅ Public Notice: Published in Trade Marks Journal
⏰ Opposition Window: 120 days for challenges
Plot twist: "Captain Cool" is already registered by Prabha Skill Sports under Class 41 (gaming services)! Plus, an opposition has been filed. Someone's saying, "Not so fast, Captain!"
Until this opposition is resolved in MSD's favor, the trademark remains in legal limbo. It's like being given out on review - waiting for the third umpire's decision!
The Bigger Picture: This perfectly shows how even iconic personal brands need solid legal strategy. It's not just about fame; it's about proving distinctiveness.
Food for thought: Should legendary nicknames like "The Little Master," "The Wall," be trademarked? Or remain public treasures?
What's your take?
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